Summary

• We were hired in to initially modernize webshop, as the existing shop was aging and hard to maintain. Especially the work required to upload new products and handle orders was a problem.
• Marmar's needs were for a typical webshop, so we suggested using a standard (best in class) piece of software for the shop, and focus on processes and integrations. We landed on Shopify as the core webshop product.
• We integrated two webshops (for different markets) with Marmar's logistics partner and their accounting system, allowing most orders to be fully processed without need for employee interaction. For edge cases, we implemented a reporing interface, supporting Marmar staff in figuring out what might have gone wrong with orders and fix the issues.
• We focused on employee education, making sure that key employees could solve issues as they occur. Additionally we trained employees to make advanced changes to the Shopify store, freeing them from the need to communicate with and pay and external contractor for changes to the webshop's look and content.
• The project resulted in a manifold increase in sales from webshop and significantly reduced workload required to handle orders and upload products.
• We also coordinated between several of Marmar's other suppliers and were instrumental in ensuring the success of a migration of a logistics integration for the entire business (both B2B and webshop).

This case is anonymized. References available by request.

Summary

• A Nasdaq-listed scale-up was looking to strengthen their development team and capitalize on new business opportunities.
• We integrated with the team, working closely with the CTO, and focused on increasing the technical skill-level of the employees, improving processes to unlock the full potential of the developers, and focus work on the most important tasks in order to support scaling.

Finding and solving the right problem is a much harder task than getting code running. Niels [from deranged] steered us into finding it and guided us on how to understand and solve it.

Gui, Tech Lead and Senior Developer

My approach to software engineering rapidly changed for better [while working with deranged]. We began asking the right questions, frequently communicating our ideas for solving problems, and implementing more impactful code.

Michal, Full Stack Developer

Working with Niels from deranged has been an educational pleasure. His ability to teach in a constructive manner is without compare and he manages to find the problems in one's assumptions, helping to overcome the barriers currently being struggled with.

Mathias, Data Engineer & Scientist

• We performed pair programming and individual coaching for developers of all experience levels; leadership coaching for new tech leads; and presentations and workshops on software design and agile processes tailored to the evolving team needs.

Working with Niels [from deranged] has been an ab­so­lute plea­sure! His ability to ab­sorb and assim­ilate new infor­mation into action­able strategy is beyond com­pare. Even more im­pres­sive are his excep­tional articu­lation and com­mun­ication skills.

Isaac, Product Owner

• We provided a plug and play development team to start executing on a new business opportunity, while the internal development capacity was being grown. This allowed the business to more quickly move towards the target, without having to move existing developers away from their already established core business.

Working with deranged over the past six months allowed our business to both develop fenced off new software, as they worked as a de-facto stand alone team [...] The plug and play development team enabled us to scale up the scope of the project with instant effect while our in-house teams benefitted from their expertise.
deranged's flexible working structure meant we were able to re-posit the business focus of the stand-alone software quickly and generate substantially better results.

Simon, Business Manager

Summary

• A legacy custom software system used for running several business critical functions was causing problems, and needed replacing.
• We planned the replacement to be gradual and stable. We decided not to build and design a large and complex system to be launched all at once, as this would lead to significant confusion among users and potentially inhibit adoption. Additionally, such an approach is error prone as the complexity of systems grows exponentially with size: bugs would be more likely, and we would be less likely to have designed good user interactions for all use cases. Instead, we implemented a new system, integrating with the legacy system, replacing one part at a time. This allowed users to get used to the new system in manageable increments, while minimizing disruption to established work processes.

There has been good com­mun­ica­tion and dedi­cation from deranged throughout the partner­ship. [...] We have a close client-supplier relation­ship. I see deranged as being my own in-house developers. That is how it feels.

Ninna Toft Hansen, then-COO

• We performed an analysis of people and work processes involved in the tasks supported by the legacy system, which identified bottlenecks in communication and coordination, as well as providing a more thorough understanding of the work the legacy system was supporting. This allowed us to design a new system that would more comprehensibly automate easily automatable tasks and better support human decision making and creative processes.
• Throughout, we have analyzed and recommended the highest impact improvements, e.g. the ones where most value would result from the smallest investment. We continuously interact with users, working to understand how the software has changed their work processes, needs and interactions. This has allowed us to continue to improve user interaction with our system and support more and more of the work in the company.
• We have integrated with various of Fischer Lighting's other suppliers and tools, and built custom support for supply handling and planning of complex and interdependent products; advanced requirements specification of Fischer Lighting's customers' needs; project planning and execution; and report generation with advanced calculations. We have migrated data from a complex legacy system, and launched a new system that significantly saves employee work time, freeing up time for more important tasks.

Summary

• Københavns Stadsarkiv needed a new contractor to take over main­tenance for kbhbilleder.dk, a public-facing system covered by public sector regulations. Some of these regulations also meant that the system needed an accessibility audit and changes made to ensure it lived up to the required standards.
• In addition to the accessibility audit and update (and various small changes or features, we have planned and executed in cooperation with them), we also performed a full review of the system, and helped plan updates to the maintainability, stability and security, all while balancing impact with budget.

I have never worked with anyone who has taken on so much respon­sibility.

Signe Trolle Gronemann, Specialkonsulent and Product Owner

• Concurrently, we have been working with Københavns Stadsarkiv on Link-Lives, a research project in cooperation with the University of Copenhagen and Rigsarkivet, the Danish national archives, aiming to make available digital versions of historical records about Danes.
• For link-lives, we have been working closely with other employees at Københavns Stadsarkiv, including their own software developers and designers. We have taken ownership of the public-facing interface of the system, but coordinate closely and provide our expertise in advanced systems engineering and infrastructure automation, as well. The project was launched in 2022, and has been covered in Danish media, including Weekendavisen and Kristeligt Dagblad.

Summary

• Working with Kabell & Munk, we supplied a scalable force of developers for NORNORM, an award-winning property technology startup, helping with development of their core product offering.
• We worked on building a generalized UI with reusable basic components, allowing stakeholders with no programming knowledge to assemble webpages more quickly. This allows for a faster iteration speed, and makes it easier to adjust to changing needs.

deranged provided our team with competent frontend and backend development ressources and helped us deliver solutions that fit our client's needs. With a fast onboarding, they were quickly adding value across feature development, testing and client communication. I really appreciate their adaptability and scalability, which allowed us to deliver the fluctuating level of development bandwidth that the client requested.

Kalle Kabell, Partner, General Manager & Web Lead, Kabell & Munk

• We made our expertise available to prioritization decisions, working with Kabell & Munk to ensure that good technical decisions were made for the long term sustainability of the technical platform.
• We worked on the integration of various tools and custom platforms used in the company in order to optimize workflows and reduce manual labor involved in running the company, including but not limited to QR-code scanning software.

Summary

• Penly, a Danish Pensions Advisory company, were seeking to automate workflows and integrate their self developed backend software with their CRM system in order to avoid duplication of work and ensure fast response times for their customers.
• Deranged were hired to define pre-existing business processes and expedite them through the use of automations and to facilitate creation of an API for their backend system to interact with their CRM system, WebCRM.
• Initial phase was to map out business processes that a CRM integration could assist in accelerating. Hand-in-hand with the CEO the process was meticulously mapped out and the criteria for the automations discussed.
• A use case for the automation tool, Zapier, was defined and fields in the back office system were duplicated in the CRM system and exported automatically to a secure spreadsheet. Once the data arrived on the spreadsheet.

Result

• deranged helped map out and define business processes for the client
• We created automations via Zapier to allow for data exchange between the company's back office and CRM system
• Oversaw production of an API for back office software
• Sped up CEO’s workflows and freed their time to focus on essential company activity

This case is anonymized. References available by request.

Summary

• An award winning circular design and industrial company were seeking to improve sales via implementation of a CRM, moving away from a non-scalable spreadsheet based sales system.
• Deranged were hired to advise on the platform, and implement the system, train the sales lead and implement automations within the sales pipeline to ensure the companies ability to scale their sales department.
• We advised the client about CRM system possibilities, evaluating their use case, desire for future scaling, features required etc. and presented best in class options - Pipedrive and HubSpot.
• Following HubSpot CRM pipeline and automation setup we followed up with workshops to train the client in how to use the system, add new leads, deals and how to create email templates, and how to act as a platform advocate within their organisation for future onboarding of additional sales resources.

Result

• deranged helped implement HubSpot sales hub for the client
• We evaluated and captured existing workflows within the sales pipeline
• Created automations in the sales pipeline to speed up workflows and free up sales department time to focus on lead generation and customer success
• Trained a platform advocate in order to allow for scaling of the company's use of the system in the future

Summary

• Monax, a FinTech startup that offers a suite of tools for investment and pension advisors in Denmark, hired deranged’s RevOps team, in early Q4 of 2024, to facilitate development of their platform and, in the capacity of fractional COO, take over day to day operation of the company.
• The initial focus was on redesigning the website so that it aligned with the company's goals and vision. In order to get this to market as quickly as possible a CMS, Webflow, was chosen to design and build the website - monax.dk, in order to provide multi-language versioning and allow developer-less updates to be made to the site.
• Once the site was launched work commenced on overhauling the web application in order to achieve a better market fit and scale the business.
• The web application was pivoted to incorporate CRM tools, such as email and calendar integrations and customer onboarding and the UI was completely revamped taking account of customer feedback and best practices.
• Investment and pension advice features have been expanded and put into production.
• Full sales pipelines have been established, customer success principles set up and day to day operations are run by deranged’s RevOps team.
• All pre-existing customers were retained on 12 month contracts, ensuring MRR stability.

Result

• deranged have redesigned and deployed a new website and web application
• Churn rates have been reduced, existing customers all retained
• New customers have been attracted to the platform and onboarded

Summary

• Copenhagen based Mystic Collective, a creative production agency representing curated, leading talent across the film industry, were looking to implement HubSpot CRM to enhance customer success, drive growth and move away from fragmented customer data.
• deranged were hired to lead implementation of HubSpot, create a comprehensive plan of action, and ensure a smooth onboarding process.
• Following an initial consultation we introduced the users to HubSpot in an onboarding workshop held in person. Subsequent in-house sessions have included defining and mapping out workflows and advising and assessing the need for automations in their sales pipelines.
• Following these workshops, custom data fields, pipelines and automations have been created, and their customer data has been collated allowing for simultaneous creation of 1000’s of Contacts, Companies and Deals all assigned to the correct team members.

Result

• deranged set up and implemented HubSpot sales hub for Mystic Collective
• Automations were created, for example auto generating activities when a deal changes stage, ensuring that deals are followed up on
• deranged trained a HubSpot evangelist to aid their future internal onboarding and maintain high adoption rates with users
• We worked closely with the team to customise the CRM, ensuring that reporting and dashboards were aligned with their operational goals
• Customer data collated from multiple sources and prepared for upload
• HubSpot integrated with their tech stack, including billing software and email and calendar providers