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Summary

  • N(Y)OOMOON, a Copenhagen based FemTech startup, wanted to plan a marketing campaign, analyse their business processes and improve their inbound sales.
  • Deranged’s RevOps team were hired to provide consulting services on best practices in marketing, evaluate N(Y)OOMOON’s business workflows and suggest improvements.
  • The initial phase focused on preparing a marketing campaign to help define their ideal client profile and build on brand awareness.
  • A use case for the project management tool, Trello, was found, and agile project management practices were introduced to N(Y)OOMOON.
  • Ongoing consulting support for brand awareness campaigns

Simon and Lea were very quick at spotting bottlenecks and turning them into practical, easily implementable solutions. What I especially appreciated was how they gave me a clear overview of key concepts, tools, and “keywords,” so I know what and how to ask for support in these areas

Sandra Aynaddis Strabo, Founder of N(Y)OOMOON

They helped with everything from structure and sales strategies to website improvements and implementing important steps to increase visibility.

Jess Hearne, Content & Communications Specialist

Result

  • Project management software introduced to help speed up project workflows
  • Identified key bottlenecks in sales process and identified and implemented solutions
  • Evaluated the N(Y)OOMOON website and made recommendations for changes
  • Helped with identifying core messaging pillars and target demographics for an initial marketing campaign
  • Established a marketing workflow including advertising options and A/B testing of adverts
  • Advised on processes to set company up in Meta Ad manager and established marketing campaign templates in Meta Ad manager